By the end of the week, the Orlando Sun has spent $1.4 million on a $10 million advertising campaign that has helped spark national conversation about the future of teen care.
The Sun’s $10-million-plus “Woke Up” ad campaign has been in the works since late March.
The Sun says the campaign is aimed at changing the conversation about youth care, which the Sun believes is being overlooked.
The campaign features a young man who works at a youth center in Orlando, where he’s the head of the department of youth and family.
He talks about the challenges facing youth and the potential for change, including how to “create a culture of care.”
But the campaign has generated controversy, particularly because it is aimed solely at young men.
The newspaper is now taking aim at the idea of a universal, comprehensive, all-inclusive, all girls’ youth program.
It’s about time, the Sun’s new campaign says, when everyone, regardless of income level, knows they are not alone in struggling to care for their children.
The ad features a woman with the headline, “It’s not enough to just be a kid.
Everyone deserves a child.”
The campaign also features a mother who is frustrated that her young child has a special needs adult in her care, but doesn’t have access to that child’s parent.
The mother’s voice is heard repeatedly, saying, “I can’t take care of this child.
I can’t help.
They’re not even taking care of me.”
The Sun is airing the ad in more than 60 local markets across the country, and the Sun reports that the campaign’s online sales have been growing.
In a story published Monday, the newspaper said the campaign will reach 10 million people in 10 days.
It is running in more and more locations across the U.S., including Dallas, Houston, and Washington, D.C.
The ads are the latest example of the paper’s increasingly progressive editorial stance on the issue of teen health care.
Last week, The Sun published a lengthy editorial in which the paper called for a universal teen care program and for the federal government to “get out of the way.”
The editorial also called for federal lawmakers to make universal preschool and summer camps a national priority, and called on the federal Department of Education to investigate the problems with the federal-government program.
The editorial is the latest in a string of pro-parent editorial pages published by The Sun since last March, when the newspaper first published a story on teen care called “What Happens When You Leave Your Dad at Home?”
The Sun has also run a number of other pro-ad and pro-care videos, including one that features a youth who was recently diagnosed with a brain tumor.
In that video, the narrator says, “Kids need to know that if you leave your dad home alone, you will be OK.”
Another video, which has been viewed more than 100,000 times on YouTube, features a teenager who said she has “no idea what’s going on” when she hears her father talk about the care his young son needs.
The video also features another young woman who said her father’s job has become “like a house of cards,” with her dad “not caring for his children.”
The videos are part of the newspaper’s strategy to change the way people view teen care, said Laura Baskin, vice president of communications for the newspaper.
“We want to get people talking about the issue, but also change the narrative around it,” she said.
The advertising campaign is just one piece of the Sun News’ effort to change perceptions of the teen care debate.
The newspaper launched a digital marketing program in February called “Woken Up,” in which it will focus on changing the way teens are viewed online, and it is launching a digital ad buy in partnership with digital agency Fathom Events, a subsidiary of digital marketing company Fathom Worldwide.
Baskun says the program aims to create “a culture of support for our youth and families.”
“We want everyone to see the real problem we have with the way youth are cared for,” Basken said.
“Our goal is to change minds, change hearts and mindsets.
This is not just about our digital campaign, this is a social media campaign, and this is an opportunity to connect with people on an emotional level.”
The program is part of a broader effort by the Sun to change how people think about the role of young people in the community, said Baskan.
“I think that there’s a lot of confusion about how much responsibility is in the hands of young adults,” she added.
“This is an exciting way for us to try to change that.”